Introduction to Digital Marketing

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Beschrijving

Why choose Simplilearn for your training?

Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals.

Get introduced to Digital Marketing basics and acquire a high-level understanding of its various facets. Learn how multiple digital channels can support your organization's business goals.

What’s the focus of this course?

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function…

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Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Digital Marketing, Online marketing, SEO, Google Analytics en Copywriting.

Why choose Simplilearn for your training?

Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals.

Get introduced to Digital Marketing basics and acquire a high-level understanding of its various facets. Learn how multiple digital channels can support your organization's business goals.

What’s the focus of this course?

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

What are the course objectives?

The following course will enable participants to:
* Understand the basics of digital media, its power and potential
* Discover and internalize online marketing jargons
* Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
* Gain the context to take business decisions involving the digital media and online marketing
* Get ready to deep dive into advanced online marketing topics

What are the prerequisites for the certification?

Basic understanding of business and marketing Basic Internet and Microsoft Office skills.

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