Tourism Planning and Destination Marketing

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This book provides an in-depth understanding of the tourism marketing environment, destination branding, distribution channels, etourism, digital media and sustainable and responsible tourism practices, among other topics. It is a useful guide for tourism marketers, including destination management organisations (DMOs) who are increasingly using innovative tools, including ubiquitous technologies, to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, techn…

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On Perlego you have unlimited access to 200.000+ books on the platform.You can read whatever you want, whenever you want. Perlego is accessible on every device. Right now, we’re building a mobile app for an improved online and offline reading experience on mobile devices!

This book provides an in-depth understanding of the tourism marketing environment, destination branding, distribution channels, etourism, digital media and sustainable and responsible tourism practices, among other topics. It is a useful guide for tourism marketers, including destination management organisations (DMOs) who are increasingly using innovative tools, including ubiquitous technologies, to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This authoritative publication provides a thorough literature review and explains tourism planning and destination marketing theory in a simple and straightforward manner - for the benefit of scholars, researchers, advanced undergraduate and post-graduate students. Furthermore, this textbook is also relevant to industry practitioners, including consultants, senior executives and managers, who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

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